Aren't you frustrated with the complexity of data analytics?
This is to everyone who manage online projects. Especially the small ones that don't have a budget for data team or enterprise grade analytics solutions.
Aren't you frustrated with the complexity of data analytics experience and how much time you spend on it? Because I am.
I manage several different online projects. And I find myself jumping between multiple analytics dashboards, comparing metrics like SEO clicks, ads CPC, revenue and pageviews to name a few. Then exporting data (especially revenue) to Excel in order to aggregate it and get some insights. All that so my projects can grow in the most efficient way.
The problem is, that growth, even when defined as increase in a single metric, requires improvement in lots of secondary ones. These secondary metrics are scattered across multiple dashboards and apps. And I face the same problem regardless of the type of online project I'm working on.
To give you an example.
- I want to check my revenue so I go to Google AdSense.
- It turns out I had lower revenue than the week before, so I start searching for the cause.
- I got significantly less ad impressions that week.
- The most possible reason is less visits but I need to make sure. That's why I open Google Analytics.
- Yes, number of visits has decreased week to week. But visits to my website come from different channels: ads, organic, social media. So I need to look over each of them. I may check it in Google Analytics but it requires too much effort so I prefer to open each app separately.
- I open Google Ads, Facebook Business and Google Search Console dashboards.
- It takes about 20 minutes but I finally know what happened. The average SEO position is lower and I got less organic traffic than last week.
- Next I need to go through all of the dimensions. I'm searching for drops in specific pages, countries and keywords.
- Now, I know for sure. The page that usually generates most traffic ranks lower for my target keywords. I can begin resolving the issue.
I can name dozens of similar examples from my daily practice. I spent way too much time analyzing data this way over the years. I bet it's similar in your case.
Now imagine having all this information in one, clear dashboard. This would significantly reduce the complexity of the process. And it would definitely save time.
So over the last couple of months me and my co-founder have built an MVP of our all-in-one analytics app — Raport. Currently the app allows integrating 5 data sources in one dashboard and delivers insightful email reports with your most important metrics.
If this is something you would like to experience, create your trial account. See for yourself how much time and effort you can save.